Originally posted on LinkedIn by Brian Davison, Founder & CEO, Sports Business Ventures
2024 has been a transformative year for the sports job market; here’s what I’ve observed:
1️⃣ Women’s sports are seeing unprecedented growth in investment and fandom, opening up new career opportunities across organizations like Unrivaled Basketball, National Women’s Soccer League (NWSL), and League One Volleyball.
2️⃣ Colleges are proactively upgrading their athletic departments, enhancing NIL support for student-athletes like never before.
3️⃣ Brands like HOKA, On, and lululemon, are reshaping the sportswear market, challenging traditional industry leaders.
4️⃣ There’s an increasing focus on health, with a surge in sports tech and nutrition products aimed at improving personal wellness for both athletes and consumers.
Follow Brian and Sports Business Ventures on Linked and for some upcoming trends and predictions!
