By Diana Pearl
Key insights
- “Real Housewives” cast members are an increasingly frequent sight during fashion month, as well as inking more partnerships with fashion and beauty brands.
- “Housewives” are unique as ambassadors, offering an influencer-esque personal connection with fans with the visibility of a traditional celebrity.
- For brands, the “Housewives” offer an opportunity to tap into a wildly devoted fanbase filled with people of the same demographic they’re typically attempting to target.
Under CEO Francesca Bellettini and designer Anthony Vaccarello, Saint Laurent has more than doubled sales in 5 years and is on track to surpass $3 billion in 2022.
