Are you interested or curious about the field of Public Relations (PR)? If so, take some time to explore the field and learn what PR is and how it differs from advertising. This Forbes’ article “5 Things Everyone Should Know About Public Relations” provides a breakdown of what PR is, the skills needed, and how PR differs from advertising. If this article solidifies your interest in PR or increases your interest take a few next steps by:
- Connecting with individuals who are either currently in this field or have worked in this field to conduct informational interviews with the purpose of further exploration. You can easily identify and connect with alums through the Duke Alumni Directory and LinkedIn
- Research PR by learning more about the field online, through PR specific professional associations, and LinkedIn Learning courses (there are 22 courses relevant to PR)
- Engage with faculty/staff within the Duke community to learn about additional resources which may be beneficial as you continue your exploration
As always, you can schedule an appointment to connect with a career advisor through Handshake to talk through your interests, exploration process, identifying and leveraging your strengths, and communicating your transferable skills.
