🧠 Know
By now, you realize that online applications alone is not a complete search strategy. This article is a case study into what you’ve experienced. Now what?

Adapt Your Search Plan
🧠 Know
Once you receive input and feedback on your plan, you now have the task of deciding if and how you adapt your plan to reflect what you’ve received.
If you’ve created a search plan, now is the time to revisit these three areas:
- Target Market – one power sentence that describes what you are looking for.
- One-Sentence Headline – one power sentence that describes what you like and are good at.
- Target List – a list that names the organizations you will invest research and networking efforts into
✅ Create a search plan if you haven’t yet!
📈 Prepare
✅ Define or revisit the three components of your search plan to ensure that these are on-point for the search you’re intending to conduct.
- Are you confident that there is a target market that’s right-sized for what you want and what you have to offer?
- Can you describe yourself in one sentence that’s clear, concise, and different from what anyone else would say?
- Do you have a list of 40+ employers that represent the overlap between your one sentence and the target market?
✅ Book an appointment with a career coach, to reflection or discuss challenges, help you get unstuck, and/or create an action plan to move your search plan forward!
🖐 Practice
✅ Take note of your own reflections and instincts about the search process so far. This article has some prompts and suggestions.
✅ Make changes to your search plan based on your feedback from others, changes to the market, and self-reflection. Self-reflection can be tough. Here is a reflection guide from Duke I&E that helps you get started.
📚Additional Materials

Incorporate Interview Feedback
🧠 Know
Requesting feedback after an interview is an important way to get valuable input. Even though it’s not always available, it’s so critical to your ability to practice and improve, so you should ask!
📈 Prepare
✅ Read this article and use the template to follow-up after you receive a rejection.
🖐 Practice
✅ Respond to all rejection emails and request the interviewer’s feedback. Be sure to thank the interviewer!