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Advanced Facebook Advertising

Instructor: Michael Taylor

If you’re in marketing, the only thing worse than not having a social media marketing strategy is having a bad one. If you want to use short-form video like TikTok and Instagram Reels (from Meta) to boost brand awareness and audience engagement, this course shows you how to use these platforms effectively to reach and expand your audience. Ashley Kennedy starts by discussing the role of short-form video in social media marketing, then covers techniques to create strong short-form video regardless of the platform. From there, she digs deeper into TikTok and Instagram Reels, highlighting the unique potential rewards of each, along with similarities you can leverage between the platforms. Ashley provides insights on the TikTok algorithm, as well as how to use hashtags effectively, capitalize on trends, and leverage influencers to aid in your marketing efforts. Even if you don’t have a background in video, Ashley gives you the tools you need to produce high-performing social media content.

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