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B2B Foundations: Content Marketing

Instructor: David Bain

What are the essential elements that you absolutely must include when forming a B2B content marketing strategy? A marketing funnel isn’t a single-track road to a fixed destination. In this course, marketing expert David Bain walks you through the six key types of content, describes how these content types map to your marketing funnel, and outlines exactly how to apply each of your traffic generating activities to a marketing model.

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