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Ecommerce Fundamentals

Got an idea for a product that you’d like to sell online? In this course, instructor Patrick Rauland dives into transforming your idea into a full-fledged online store. Patrick details several ecommerce business models and how to choose the business model that’s right for you. He explains how to select a target industry or niche for your business, define the type of customer you’re targeting, and select and validate your product idea. Next, Patrick delves into the practicalities of getting your product on the market. He shares how to expand and retire product lines, register for permits, develop your brand, and sell your product in your own online store or in marketplaces. Patrick gives you tips for attracting customers, fulfilling orders, and managing your finances as the sales start rolling in. He finishes up with useful advice on prioritizing tasks and taking small and consistent steps forward.

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