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How to Be an Effective Project Sponsor

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The project sponsor is one of the most vital roles in any project, especially those that are strategic or transversal. The more complex the project, the more critical the sponsor role and the more time it demands. In our new world driven by change, soon executives and managers will spend at least half of their time on projects. Yet, according to recent research carried out jointly with Harvard Business Review, only 13% of executives had received specific training on how to become a successful project sponsor. In this course, thought leader Antonio Nieto-Rodriguez covers the key responsibilities and best practices of project sponsorship. Antonio explains the project economy and how it is challenging and affecting leaders. Then he reinvents and defines what a project, project management, and a project sponsor are. He covers in depth the role and the steps that an effective project sponsor needs to accomplish to lead projects successfully and generate value for their organizations.

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