In 2011, venture capitalist Marc Andreessen famously declared that “software is eating the world,” meaning it would quickly disrupt many traditional industries around the globe. But what about the automobile? Has software finally started eating your car as well?
Join Alex Koster, a managing director and senior partner at BCG, as he explains just how fundamentally software has begun to alter this major global industry, whose main product, the car, has changed relatively little over the last 100 years. Discover the new face of self-driving vehicles as a real-world case example, exploring how the cabins of the future will offer a more immersive experience for both riders and drivers alike. Find out why the rise of electric and self-driving cars can help to encourage cooperation between the auto and tech industries while also forcing cities to reimagine their streets, promote sustainability, and make long-term investments to enhance public space.
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