PUBLIC RELATIONS, INFLUENCER MARKETING, AND E-COMMERCE
INTERNSHIP DESCRIPTION
ABOUT TANYA TAYLOR
Tanya Taylor is a New York-based womenswear brand whose mission is to inspire all women to live in color. Through the artful use of color and original hand-painted prints, each Tanya Taylor collection is designed to bring confidence and high-energy happiness into daily life.
Each Tanya Taylor collection is designed with real women in mind. We consider fit and function, so that women can use our clothing as a tool to feel like the best version of themselves each day.
We are looking for an PR and Influencer Marketing Intern who is passionate, hardworking, detail oriented and a creative thinker to join our Marketing/ PR Team/E-COM. This internship is unpaid so candidates must be able to receive academic credit.
GOALS
- Learn how an in-house PR team handles all aspects of the job, including media relations, product launches and press releases, influencer gifting, community management, and VIP dressing
- Learn how a small core team collaborates within a growing company
- Understand how the role of influencer marketing and PR is changing within contemporary fashion
- Better understanding of how e-commerce works at a small but fast-growing contemporary fashion company
- Learn qualitative and quantitative tools and metrics of a role in e-commerce
- Familiarize yourself with common industry platforms and software, such as RLM, Zonos, Joor, Kustomer, and Shopify
RESPONSIBILITIES
PUBLIC RELATIONS, INFLUENCER MARKETING
- Research new faces and voices to expand the community network
- Ideate and help execute influencer gifting initiatives timed to product launches and current events
- Work with the social media and Ecomm team to identify content creators for seasonal product gifting and help facilitate project
- Continuously track and monitor industry changes to keep media and influencer database relevant
- Assist with PR placements and press/ credit tracking
- Coordinate messengers and shipping logistics for samples
ECOMMERCE OPS
- Assist in the creation of products and image uploads
- Assist in the merchandising of site
- Support roll out of new site features
- Assist in inventory management in inventory management software
BUSINESS ANALYSIS
- Pull weekly reporting on E-commerce returned orders & share insights as needed
- Provide weekly product selling documents
- Provide weekly email and social reports
- Reviewing product assortments
LEARNING
- Excel- VLOOKUPS, Pivot tables, shortcuts
- Shopify- all aspects of Shopify that an E-commerce manager uses
- Klaviyo (email platform)- how to segment lists, how to create emails
- Paid media platforms
- 3d party platforms- RLM, Kustomer, Zonos, Joor
TASK SCHEDULE
DAILY
- Site monitoring and merchandising
- Organization of seasonal assets
- Pull style selling information
PREFERRED REQUIREMENTS
- Available 2-3 full days a week or 4-5 half days a week
- Must be able to receive academic credit
- Strong interest in the fashion industry
- Passionate about social media, specifically Instagram, influencers, and content creators
- Excellent verbal and written communication skills
- Strong attention to detail and is professional and reliable
- Have access to a computer / laptop with reliable access to the internet, Microsoft Word, Excel, and PowerPoint
- Have access to a cellphone with social media applications downloaded
- Bonus: Have interned in PR, influencer marketing, social media or at a contemporary brand.
Location: Union Square Office
Application Method(s)
- Apply via This Site
- Apply via Email: internships@tanyataylor.com
Application Documents
Resume (Required)
Cover Letter (Required)
Portfolio (Optional)
