Vocal TikTok Users Navigate a Quieter App

by Christopher Kuo

Image courtesy of hellopartner.com/

Because of a licensing rift between the platform and Universal Music Group, which releases music by Playboi Carti, Taylor Swift, Drake, Ariana Grande and others, TikTok confirmed on Thursday that it had deleted music by Universal artists from its library and muted previously published videos that used those songs.

Music from artists affiliated with Sony and Warner remains available on TikTok. But that did not stop some users from declaring they were departing to a rival platform, Instagram Reels, while others have made fun of Universal’s absence by dancing to songs in the public domain. The dominant feeling is frustration: What was the point of TikTok without one’s favorite melodies?

By Kai Kelley Jr. (he/him)
Kai Kelley Jr. (he/him) Assistant Director, Entertainment, Media & Arts Career Community