Barbie Launches ‘Women in Film’ Doll Collection

by Anna Tingley

Barbie is set to direct her first feature film.

No doubt inspired by Greta Gerwig’s “Barbie” blockbuster this past summer, Mattel has announced that their annual “Career of the Year” collection this year will feature a slate of film vocations such as a film director, studio executive, cinematographer and, of course, movie star.

Barbie’s newest “Career of the Year Women in Film” collection will become available on the Mattel Shop websiteTarget and Walmart starting Jan. 10, with each doll donning an outfit and accessories themed to their profession. The Studio Executive Barbie is equipped with yellow sunglasses and a smartphone, while Cinematographer Barbie sports a purple “Chase Dreams” t-shirt and carries a clipboard.

The four new Barbies join the more than 250 career dolls that have released since the brand’s “Career of the Year” franchise dropped in 2010. Since then, the historic dolls have gotten their feet wet in dozens of industries such as medicine, science, journalism and computer science.

By Kai Kelley Jr. (he/him)
Kai Kelley Jr. (he/him) Assistant Director, Entertainment, Media & Arts Career Community