If you’re a content creator on LinkedIn, then you have access to LinkedIn Analytics. In this course, learn how to improve the quality of your content (whether it be posts, newsletters, or live events) by using LinkedIn Analytics to help you understand who and what pieces of content people are most engaging with. In this course, marketing and sales consultant Morgan Ingram explains the importance of engagement, how to leverage comments, reactions, and shares to build a community of followers, and how to use viewer demographics to shape your content strategy. Use LinkedIn Analytics to track the success of your creator content so that you can create a repeatable formula for success.
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